Understanding tourism quality in New Zealand.

Qualmark is a recognised guide to assessed accommodation, activities and visitor services. Use quality information as one practical part of planning your journey.

A useful reference

What a quality mark tells you

Qualmark assessments help travellers compare tourism businesses across New Zealand. Participating businesses are reviewed against criteria covering important parts of the visitor experience, such as safety, cleanliness, service and sustainability practices.

A mark is a starting point rather than a substitute for checking the details of a particular stay or activity. Consider location, facilities, accessibility, operating conditions and what is included before you book.

Accommodation ratings

Quality-assured accommodation can include hotels, motels, lodges, holiday parks, bed and breakfasts and other places to stay. Ratings are intended to give travellers a consistent point of reference when comparing facilities and service.

Look at the property’s current information for room types, amenities, arrival arrangements and any conditions that may affect your plans.

Activities and transport

Quality information can also help when choosing visitor activities and ways to get around. Whether you are considering a guided walk, a scenic experience, a coach journey or another service, read the operator’s current description and confirm suitability for your group.

Sustainability award levels

Qualmark’s sustainability framework uses three award levels. The descriptions below explain the broad progression represented by each level.

Bronze

Meets the programme’s minimum standards for sustainable tourism practice.

Silver

Shows more developed practices and a consistent effort to exceed visitor expectations.

Gold

Recognises a strong sustainability approach alongside an exceptional visitor experience.

For the latest assessment details and criteria, consult the current information provided by the relevant quality programme before making a decision.

Comfortable accommodation interior with a view toward nature

A practical checklist

Ask the right questions before booking.

Is the service available on your intended travel dates?
Does the accommodation or activity suit your group’s needs?
Are access, transport and weather considerations clear?
Have you checked the provider’s current terms and inclusions?

Read travel essentials

Common questions

Using quality information

What is Qualmark?

Qualmark is a New Zealand tourism quality programme used to assess participating accommodation, activities and visitor services against defined criteria.

Does a rating guarantee a particular experience?

No. A rating is a guide to assessed standards. Always review current business information and consider whether the service matches your needs.

What do the sustainability levels indicate?

Bronze, Silver and Gold describe increasing levels of sustainability practice within the programme’s assessment framework.

Can ratings apply to activities as well as accommodation?

Quality programmes may cover accommodation, visitor activities and transport-related services. Check the specific listing for the scope of its assessment.

What else should I check before travelling?

Confirm dates, inclusions, access arrangements, cancellation terms, weather conditions and transport connections directly with the provider.